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Lawn Care Marketing Ideas For The Entrepreneur

Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

Identify your customers

Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

Get your services across

How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

Maximize your marketing strategies

When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

For more lawn care marketing ideas, visit now.

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Women Entrepreneurs Women Networking Organizations Bring Businesswomen Together In Many Different Ways.

Are women networking organizations the fastest growing trend in American business? This might be so. Including online networking groups, networking organizations focused on women are cropping up all over the country. It seems all women in business are spending their lunch time or after work hours at networking parties, connecting over wine or coffee, or sitting in front of the computer, typing messages to other business women. So, as a women entrepreneur or executive, you may be wondering: do I have to network?

You already are. Unless you are sitting in a cave, you are networking, whether that means meeting with clients, greeting business people you know when you are out and about, or calling a woman you know for advice on a business problem. But do you need to join a formal networking association? That depends on you and your needs. If you are very uncomfortable with chit chat or being in the middle of a group of people, and you find that you don’t need to formally network to advance your business, then you might not need an association. But if your business depends upon the continuous acquisition of new leads or learning new and better technology and business methods, then a networking association can be a valuable strategy for you.

Different female networking associations serve different needs. Here are a few:

Education: Some networking organizations feature speakers, workshops, and seminars on topics of interest to business women. There may or may not be a networking component at these events.

Contacts: These types of associations facilitate the exchange of information between women, putting you in touch with someone who you can help or who can help you. These can be very formal or quite informal. The speed-dating phenomenon has even touched here, with speed-networking events.

Escape: Some female networking organizations are simply places to get away from the business place, especially if that place is dominated by men. These events are usually strictly social and are a good opportunity to bond with other female entrepreneurs and executives.

Message Boards: With the proliferation of online networking sites that are developed specifically for women, the message board feature has become a popular place for women to vent, to advise, and to find someone with similar interests.

Project or Service: Service organizations founded by men for community projects or charitable projects have traditionally been potent networking groups as well. Many women have joined female service organizations to assist with humanitarian projects and have discovered the powerful networking function here as well.

Support: Women networking organizations have found a special niche with this function. To face the legendary barriers in the business world, women have developed support groups that also serve as an important networking location.

Whatever type of female networking association you decide to try, you should have some clear goals in mind. Knowing what you want to accomplish with your networking attempts will help you choose the women networking organization that will work best for you.

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The Entrepreneur

The world is awash with entreprenuers and we have noticed that 9 to 5 kind of jobs is not the route to financial freedom. You can do a 9 to 5 kind of job, retire honouably but i promise you your financial base is nothing compared to the that of an entrepreneur who ventured to start something something for themselves.

Entrepreneurship is a systematic approach used to identify, bring to life and nourish to fruition of an ideal or oppournity. Entrepreneurs perceive potentials and build on them by directing his or her resources to achieve pre-determined goals. The human resource is of importance because it is in born in all. It manifest as talents and deep seated aspirations. The material resource is secondary.

The featuers of Entrepreneurs are numerous but lefts nose dive into it. Entrepreneurs have a high level of business consciousness. They can discern between assets and liabilities. They can see business potentials when they get close to one. Their eyes and mind can see potentials even when clothed in failures. In addition, they are ready ti indulge in moderate calculated risks because they do a through base line study of their potential business ideal. These base line studies give them a clear picture if the target market, the dos and don’ts the requirements and the legal impediments.They make sound business judgement before they dive into any business venture.

Entrepreneurs are dynamic and hard working. They do not dive into business because it is in vogue or it has made their next door friend millionaires. They nourish their idea with creative innovations thus making it unique. They have superb abilities in allocating time, resources and task.

Remember, Entrepreneurs do not dive into business ventures. Like I said above, the world is awash with entrepreneurs. Subsequently, study yourself before you throw in yor material into any venture if not you would close shop few months after.

In conclusion, engage professional to do the base line studies and visit a solicitor and you would know the legal angel of your proposed business venture.

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Characteristics of a Successful Serial Entrepreneur

Before a doctor diagnoses a specific disease, his patient must undergo a series of laboratory exams and assessments. He has to know the history of his patient and how lifestyle affected his present health problem. As results come in, that would be an indication of the time when a physician gives specific drugs and therapies for maintenance. This will eventually contribute to the level of optimum health for that individual. If all else fails, the process will be repeated again.

Similar to a doctor, what the above mentioned situation has stated, an entrepreneur’s responsibility would be pretty much the same. It’s just that, he should see his customers as his patients (not literally)and what they must have to survive a present predicament or a need. He must follow certain steps before doing anything irrational that could contribute to the downfall of his business. He should have certain characteristics innate in his personality for if he lacks one of these, he’s most probably doomed to fail.

Entrepreneurship is collectively defined as exhibiting one’s vision, taking action, and pursuing that vision as a goal to be achieved in life as service to reality. In the meaningless definition, it’s getting your butt out of that couch and doing something rather than fulfilling your life’s destiny of being a couch potato. Stated below are some of the distinct attitudes an entrepreneur should positively have:

Optimism – is foreseeing things in a positive way notwithstanding any circumstances that may hinder progress. The assertiveness of an individual depends on on e’s knowledge of how to handle a difficult situation

Creativity – is thinking outside the box. Expanding one’s mind of what is beyond the ordinary through fine research and collection of data.

Stability – more so mental, social or emotional, a leader must possess a stable life which means he could handle tough situations during tough times

Charismatic – intelligence of communicating with different walks of life.

Risk-taker – as someone beginning their own dream, one should be stern and must have the guts to take the big leap of plunging into their own doom or success. One should not be afraid of taking chances when opportunity strikes.

Energetic – willing to do whatever it takes to reach to the finish line. The inner drive must always be at its highest level happy to work overtime. His or her enthusiasm must prevail the next best thing.

Time bound – like a written report in a newspaper, an entrepreneur must be on top of things,by looking at our past, we could predict our future.

Small businesses, in time, would turn out big if the scope of management exceeds what is expected. So it is necessary for a beginner to be positive about his endeavors. He must be very observant of what his environment lacks and needs.
Think big! Take Action!!!!. Make your business dreams come true.

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Patience for Entrepreneurs

Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.

I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.

1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.

2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.

3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.

Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.

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Qiqqa Entrepreneur Wins 5k

James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn

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What Type Of Entrepreneur Business Opportunity Should You Choose

Choosing an entrepreneur business opportunity is actually a lot harder than it used to be. There are a lot of scams out there, and sometimes you just never know what you are getting yourself into. But by taking care and learning to identify scams, you can avoid making mistakes and having your money stolen.

The good news is that if you do choose the right entrepreneur business opportunity, you could end up making quite a lot of money. For people who are looking to make a little extra money to supplement their full-time income or even to replace it altogether, you will find that there are many options to choose from.

One of the most popular opportunities right now has to do with selling online travel memberships. These memberships provide extremely good travel discounts for people who buy them, and for you, they can provide a very nice income. In addition, if you sign up for the discount program, you will make even more. By saving money on flights, cruises, and high-end resorts, you are actually adding to your income.

An entrepreneur business opportunity should be fun and enjoyable for you, not to mention provide you with some other benefit rather than just an income, and that is what makes a travel membership business the ideal business for many people. You can learn about travel, get discounts on it, and encourage other people (both online and offline) to sign up and get more travel for less money.

As long as you do your research and choose a legitimate business that has a proven track record of paying on time and providing good service to its affiliates, then you will be in a great position to make a good income and be able to create a business that you can one day hand down to your children.

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Advantages And Disadvantages Of Becoming An Entrepreneur

Modern world is full of temptations and other entertainments that cost much. It became a tradition that children want to become businessmen or entrepreneurs. The dreams of becoming a spacemen do not bother children any more. The desire to have everything and to be able to afford different things make children think about more profitable occupations. Some students, when grow up, change their minds and think about something more realistic, the others still continue dreaming of becoming entrepreneurs. The article is going to represent some advantages and disadvantage connected to the profession. Use arguments to support your choice.

Advantages of becoming an entrepreneur

1.Those who decided to become entrepreneurs are sure to enjoy the whole process, from the very beginning of their business till the highest level of its development. The prediction of risks and their successful elimination is a real delight.

2.The entrepreneurs salary directly depends on his/her intentions. If one wants to get more this month, he/she should work harder.

3.The working schedule of entrepreneurs is flexible. They may easily take a day off in the middle of the week without the moral pressure of being fired. Still, the consequences of such action should be considered beforehand.

Disadvantages of becoming an entrepreneur

1.The entrepreneur does not have a regular salary. The income may be considerable this month, but it may be too low another one. It is impossible to calculate some unpredicted costs.

2.The flexible working schedule is also a disadvantage. The necessity to work till night may be rather stressing.

3.Entrepreneurs are personally charged with the consequences of their actions. One wrong step and the whole business may be ruined.

It is exciting to be an important person in business, to have personal company and run it. Still, there are some cases when this independence may cost too much.

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Tax Tips for New Ecommerce Entrepreneurs

New ecommerce entrepreneurs can find them confused and confounded by the tax and accounting requirements of their venture. And thats a shame: If someones spotted a great new category and successfully built a web presence, heck, that someone shouldnt find themselves bogged down with the accounting minutia. The entrepreneur should focus on increasing traffic, expanding margins, and growing cash profits.

With that in mind, I offer up the following tax and accounting tips:

Tip #1: Dont Incorporate

A true corporationwhether a C corporation or an S corporationsaddles your business with more complicated tax accounting and a bunch of state filing requirements. You dont want to deal with this redtapeor at least not until youre profitable.

Instead, operate your business as a sole proprietorship. If youre concerned about legal liability protection, note that you can setup a one-owner limited liability company, or LLC. A one owner LLC is treated as a sole proprietorship for income tax purposes.

Tip #2: Start Your Business Before Making Investments

Expenditures you make before youre actually in business-in other words, before youve got a business license and before youre selling or trying to sell your stuffarent very deductible.

Specifically, you can probably deduct the first $5,000 of these expenses. But any amounts in excess of the $5,000 must be amortized over the next fifteen years.

What this means is that you want to start your business before you start spending money on advertising, training, web development, accountants and lawyers and so on.

Tip #3: Automate Your Bookkeeping & Accounting

By lawand some people dont know thisyoure required to maintain an accounting system that lets you clearly measure your income. As a practical matter, this means you need to use a product like Quicken or QuickBooks.

But you ought to go one better than simply using desktop accounting software. Make sure that youre taking advantage of online banking and bill payment features which integrate your accounting system with your banking. As much as is possible, for example, you want to be able to move money from PayPal to your bank to QuickBooks simply by typing a few keys or clicking your mouse a few times.

Tip #4: Hire a Payroll Service Before Hiring Employees

Many successful ecommerce business owners can run their operations without employees. And if thats true for you, hey, congratulations. If and when you do need employees, however, dont try to handle the payroll yourself. Oursource the payroll to one of the large payroll service bureaus like ADP, Payroll, or QuickBooks.

These services are expensive. Figure $1000 to $2000 per year. But the services let you avoid the bookkeeping nightmare called payroll and prevent you from getting into payroll tax trouble.

Tip #5: Consider S Corporation Status After Youre Profitable

Ive written and talked much about how S corporations save taxpayers money and how the right way to set up an S corporation is first create a limited liability company and then ask the IRS to treat the LLC as an S corporation for tax purposes.

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Tips Choosing Your First Business as an Entrepreneur

There is a big misconception regarding first time entrepreneurship and that is the justification that it is okay to fail your first time simply because some well-known entrepreneurs failed and then hit it big.

What is not mentioned is the number of individuals who failed their first time as an entrepreneur and never got a second shot. Therefore, you might as well make it profitable the first time around.

Thus, to ensure higher odds of entrepreneurial success, you must choose the right business.

Here are 4 tips how:

1. Don’t Let the Economy Determine What Business You Should Start

The first thing that entrepreneurs think of when starting a business is our current economic condition. Although it is hard to bypass the thought of a horrid economy and the subsequent effect on your new entrepreneurial venture, it is imperative that you not let the economy sway your decision.

This will especially prove true when the economy turns in the next few years and you are left with an average business that was overly defensive and a lot of regret.

2. Let Google Assist You In Your Choice of Business How do you truly determine market demand for the product and / or services you plan to offer?

One way to do it is to use the Google Keyword Checker. This basic site will tell you how many people are searching monthly for your product or service.

Another key element that the Keyword Checker brings to the table is the use of adjectives.

For instance, you may want to open a business selling blue widgets, but upon looking up how sought after the product is on the web, you find out that green widgets are searched for times as often as blue.

3. You Cannot Avoid Sales, Instead You Must Embrace It and Not Let It Determine Your Business Choice

A willingness to engage in sales separates the men and women from what will be future job seekers.

Entrepreneurs hate sales because for some reason they tend to be more afraid of rejection than your average Corporate Joe or Jane. Why this reason is, I cannot tell you, but to avoid human interaction, entrepreneurs will completely alter the business that they are going into.

What they don’t realize is that regardless of industry, sales is part of business and, thus part of entrepreneurship.

4. K.I.S.S. Keep the concept simple (or, to use the real phrase, Keep It Simple, Stupid). A rule of thumb for first time (and any entrepreneurs) is that if you cannot explain your business in two sentences or less, it’s most likely not going to sell.

It is very rare that people reinvent the wheel with entrepreneurship. As a matter of fact, you can count them on your fingers: Bill Gates, Steve Jobs, Sir Richard Branson and ?

The odds of hitting Pick 6 are better. In entrepreneurship, especially when choosing your first business, go for a base hit, not a home run your first time at bat.